In this advertisement, there are several kinds of people: blue and white colored workers, football players, hockey players, baseball players, sports fans, astronauts, Muhammed Ali, and a man driving a GM vehicle. There are close ups of African American and European American people, but there are no Asian American, Latino American or Middle Eastern American people represented. European American men were still more present in the commercial than any other gender or ethnic group.
The close ups of people in the advertisement are of European American men and African American men. No women are represented in a close up shot. Towards the end of the commercial, the hound in the car even gets a close up, but no woman is spotlighted in her profession or in one of the GM cars or trucks. The only women that can be seen are in the sea of faces of people getting off the subway and walking down a busy street.
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