Most of this commercial is images with a narrator. The only written pieces of the commercial include:
HYBRID (on a car), REINVENTION / GMREINVENTION.COM
Currently, hybrid cars are the new "it" technology for consumers as they are viewed as more energy efficient and "eco-friendly" than non-electric/non-hydrogen, combustion vehicles. This is intended to create a "green" perception of GM in the mind's of the commercial viewers.
The all capital lettered, bolded REINVENTION is GM's new campaign, and it is only shown at the end of the commercial. With little else to read, perhaps the word was intended to be more recognizable to commercial viewers to associate with GM automobiles.
No comments:
Post a Comment