Something very memorable about this GM Reinvention commercial is all of the images that cross the screen. Taking a look at this commercial without sound, the images don't seem to have very much in common at first glance. Here is the list of images that the video shows in order:
US cities, plants sprouting, American workers, runner with a prosthetic leg, cars at an intersection with lots of smoke, a lot full of cars, hockey players, football players, a torn American flag blowing in the wind, statue of a fist, Habitat for Humanity group, sunlight through trees, car brand logos, horses running, wind turbine, solar panel, gas gauge, plug in for car, car with dog, sports crowd, astronauts, dropping bricks into the back of a truck, unveiling a car on the beach, cars on the road
Though the images seem somewhat unrelated, there are three identifiable themes in these images: working people (especially men), Americana (sports teams, flag, Muhammed Ali, etc.) and cars. With these themes in mind, this commercial seems to be targeting male American auto-buyers.
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