Establishing GM as part of the American dream

The overall message of this video: GM trucks and cars are part of the American way of life, and they intend to keep it that way. GM establishes this through the patriotic symbols and images of the working American intertwined with flashy visions of GM cars and trucks. With the admission that they need to try new things and better serve the American people, they are focusing on the future of the company for the good of the American people.