Do college students care if food is produced in an environmentally safe way and fair trade?

“According to Alloy's eighth annual College Explorer study, done in conjunction with Harris Interactive, a growing number of students-41%, up from 37% last year-are looking to spend their money on socially responsible brands” (Bush, 2008). The companies ranked highest for being socially responsible according to college students were Toyota, Yoplait, Target, Burt’s Bees, and Nike. These companies portrayed themselves as being “green” and socially responsible in ways that were visible to college students. “’That's not to say the students are more socially responsible themselves, but it is to say emphatically that today's college students would prefer to purchase from companies that are socially responsible,’" said Samantha Skey, exec VP-strategic marketing at Alloy” (Bush, 2008).