Hydrogen power car - not a chance?

Article:
The New Zealand Herald
March 17, 2010 Wednesday

Home solar idea not a hard cell

Coming not so soon and probably not to a house near you is the home solar hydrogen refuelling station - Honda's latest idea in its drive to make hydrogen the fuel of choice for zero-emission cars.

---------------------------
Analysis:
The title of this article, "Home solar idea not a hard cell," gives the impression that this article is about some sort of renewable energy that is not going to work. In a time when the world is looking to finding renewable resources, solar energy could be one of those ways. However, the play on words with the "hard cell," or hard sell, suggests this may not be a practical or plausible implementation of solar energy. This article was found in the Motorist section of the newspaper, so the implementation will likely be in or for a car. Right away the title has a negative influence on the rest of the article.
In the first paragraph, there is continued negativity about the technology because it will not be ready soon. This puts focus for the article on the product being too futuristic for car buyers looking for a petrol-free solution.
There is a picture at the top of the article of the new Honda 15 FCX Clarity. The car is photographed driving on a road next to green hills covered in trees, an image to emphasize the ecological value of the car no doubt. Part of the background is blurred, so the car is being marketed as a fast car too. This is the only picture, and there are no diagrams of the solar panel design or how the car works.